Pretzel brands full#

The ability to target a wide range of occasions is a key reason for the success of the Frito-Lay business, according to owner PepsiCo, which last month reported 2% net revenue growth in its Frito-Lay North America division in 2015, with operating profit up 6%. This means the brand has room to grow in North America, believes Kellogg, which plans to invest this year to ensure it has the core range right while opening up new occasions and retail channels through the smaller snacking tin format. Kellogg has big ambitions for Pringles in the US, telling last month’s Consumer Analyst Group of New York conference that although the brand is enjoying success in the US, it has a relatively low market share compared with its performance in Europe.

Pretzel brands full#

(See the tables at the end of this article for full sales data.)Īmong the big successes of the past 12 months have been Frito Lay brand Ruffles and Kellogg’s Pringles, which both grew by more than $30m in the past year. Seven of America’s 10 biggest potato chip brands grew in value terms in 2015, according to data from retail analysts IRI for the 52 weeks ending 27 December 2015. To grow value and volume at time when health is high on the consumer agenda, is particularly so.

Packaging & Packing Materials, ContainersĪny growth in a market the size of US potato chips is impressive.

Processing Equipment & Systems, Automation, Control.

Filling & Packaging Equipment & Systems.

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